About The Client
Vermont Hard Cider Company is one of the leading hard cider producers in the United States. They handcraft and manage all levels of quality control in a state-of-the-art cidery in Middlebury, VT. The company is committed to innovation in cider, the environment, and supporting its local community. A dedicated team of more than 150 employees are devoted exclusively to handcrafting, marketing, and selling hard cider in all 50 states.
COGNAK was invited to devise several new logo concepts for Woodchuck Hard Cider in late 2013 while Vermont Hard Cider Company investigated a brand update. After several months, a strong concept was narrowed down but ultimately the brand ID remained unchanged until a few years later when Sprout Studios and Amalgam produced a beautiful replacement.