About the client
CHAIN, co-founded by B.J. Novak and Hollingsworth, reinvents classic sauces for modern palates and expectations without forgetting what made them so beloved and iconic to begin with; a testament to the power of multi-generation nostalgia and the deep love for chain cuisine & culture.
The work
CHAIN tasked COGNAK with adapting and updating original, unfinished packaging for store shelves, and then asked us to design new packaging for a pair of co-branded products with Pizza Hut.
