About the client
Startup Institute’s program provides people with the skills, mindset, and network to find a job they love, doing work that matters in the areas of web development, web design, digital marketing, or sales and account management. Uniquely positioned at the center of tech ecosystems in Boston, New York, and Chicago, Startup Institute is designed to open new doors for students. In addition to expert training in the most in-demand skills, they also offer personalized career mentorship and connections to the people and companies that advance students’ careers.
The work
COGNAK signed on as Startup Institute’s creative consultant in the Spring of 2015, executing digital and print campaigns over the past year and change, ranging from redesigning a hefty chunk of their website, to their myriad program guides, marketing packets, and products, as well as numerous ads and brand collateral. Flexing print muscle is increasingly rare but always welcome, and together we’ve built a solid brand ID via their preference for bold, bright colors and classic design elements and typography.
