About the client
At Vice Cream, they take their business and their ice cream very seriously. But never themselves. Because life is funny. Maybe not always ha-ha funny, but still funny. The important thing is to indulge in it while you can. So go ahead, eat your kale, drink your 8 glasses of water a day, and go to your spin classes. But when it comes time to cut loose and eat a little ice cream, then they say “Live life. Dig in.”
The work
Vice Cream approached COGNAK for some branding and OOH collateral work in the Spring of 2017, specifically for a field marketing team logo brand and an ice cream delivery van wrap, in addition to some other in-store pieces.
