About the client
Wellness Pet Company is one of the most recognized names in natural pet nutrition, crafting thoughtfully made food and treats for dogs and cats. Founded on the belief that the right nutrition helps pets live longer, healthier, happier lives, the brand spans a family of lines — from everyday wholesome recipes to the protein-rich Wellness CORE — and is carried by pet specialty retailers across North America.
The work
COGNAK works with Wellness Pet Co as an extension of their in-house creative team, supporting the brand across a wide range of formats. The work includes retail and product packaging design, ongoing display ad campaigns for digital and social placements, and motion and video production in After Effects. COGNAK also designs the brand and sales presentations the team relies on internally and with retail partners — keeping a consistent look, tone, and level of polish across every touchpoint.
