About The Client
Stonyfield Farm, the leading organic yogurt maker, was founded in Londonderry, New Hampshire by Samuel Kaymen in 1983, on a 19th-century farmstead in Wilton, New Hampshire, as an organic farming school. The company makes the number-one selling brand of organic yogurt and number-three overall yogurt brand in the United States, according to Fortune magazine.
COGNAK’s work with Stonyfield Organic centered around the co-branding of Stonyfield Frozen Yogurt and WikiFoods’ WikiPearls into Stonyfield Frozen Yogurt Pearls. Packaging, websites, videos and a ton of in-store collateral were produced for the project while the product was sold in Whole Foods Market locations in and around New England.